Digital Marketing

Digital Marketing

Steps to become a Google Ads Specialist 

SEO Digital Marketing

Would you like to become a Google Ads Specialist but don’t know how to start? Then this is the place for you. In today’s article, we’re going to show you the steps you must follow to achieve the goal of becoming a Google Ads Specialist in Australia. 

Definition of a Google Ads Specialist 


First, a Google Ads Specialist is an established professional who is able to plan, arrange, and manage Google Ads campaigns. For instance, these experts may be focused on assisting people in advertising their businesses.

Or, they might be a mix of all trades when it comes to advertisements and diverse digital marketing-related requirements like website design, landing pages, or email campaigns.

A few specialists focus on only one aspect of online advertising such as:

  • Videos. 
  • SEO.
  • Organized campaigns.

However they work, every competent Ads specialist must have a solid knowledge of several advertising basics. On the other hand, Google Ads is an advertising network that assists businesses in advertising services and products through Google.

These advertisements work on the PPC (Pay-per-click) model; which means businesses pay for each click the ads get.

Advertisements work on an auction model, where diverse companies bid to display their ads to concrete users. Then, Google processes the bids and various factors in real time to decide which one will show.

What does a Google Ads specialist do? 

To become a Google Ads Specialist, you first need to comprehend what these professionals do. Ads specialists are versatile workers who can be called on to fulfill several tasks as well as projects.

Next up we’re going to list the most common tasks a typical Google Ads Specialist does:


As a Google Ads specialist, you need to start monitoring current Ads performance. Foremost, you should evaluate how the ads perform to determine what works and what doesn’t. 

Also, you need to check various metrics including:

  • Impressions.
  • Compressions.
  • Compression rate.
  • Cost.
  • Click-through rate.
  • Clicks. 

Review Ads targeting results 

Targeting is fundamental when it comes to digital marketing strategies because it helps focus ad delivery to the correct customers or prospects. These options can be:

  • Location.
  • Device targeting for campaigns. 
  • Remarketing audiences.
  • In-marketing. 

Launch new campaigns 

As a Google Ads specialist, you must review current existing keywords and then do new keyword research. When you gain successful results with advertising goals, you have to create and launch new ad campaigns or groups.

Additionally, Google Ads specialists may be asked to design a whole campaign, including diverse types like shopping, video, and display. 

Campaign optimization 

Furthermore, Google Ads specialists have to manage and optimize campaigns to ensure the best results for businesses in Australia. 

Offer recommendation 

These professionals can also counsel clients in improving website and landing page performance. This responsibility is vital for campaigns that drive conversions, as many conversions are developed on a company’s site.


On top of that, you need to report campaigns and share the proper performance reports. These reports could be generated weekly or monthly and this can depend on the campaign and the account’s requirements.

Plus, these reports assist clients in comparing campaign performance against the set KPIs and goals. 

Ways to become a Google Ads Specialist 


Since you’ve decided to pursue a career as a new Google Ads specialist, next up you’ll find the steps you need to follow to become a Google Ads specialist: 

Learn more about Google Ads functions 

The easiest way to learn how Google Ads works is to join a Google Ads course. 

As you probably know by now, Google Ads specialist must handle many responsibilities, and you have to become acquainted with how the platform works if you want to help clients with their digital marketing strategies.

Getting acquainted with the certification procedure 

One of the best aspects of completing a Google Ads course is you can obtain a certification at the end of the course. Although, you will need to do well in the final exam to obtain your certificate.

Nonetheless, if you complete the course and pass the exam, you will obtain a certification that is going to prove to clients that you possess the necessary skills and experience to get the job done.

Get the certification 

There are several certifications for you to obtain. You can choose one certificate or a few of them in case you’d like to have more experience.

Among them you’re going to find the following ones:

  • Ads search certification.
  • Ads app certification.
  • Ads measurement certification. 
  • Ads video certification. 

Pass the exam 

Now that you’re learning all about Google Ads, it’s time for you to present the final test to receive your certification. Make sure to delve into every minor detail from each lesson to get the best score possible.

Keep in mind that the test consists of true-false and multiple-choice questions. Moreover, you need to score at least 80% to pass, but only 70% for an Ads app certificate.

Start applying your new skills 

After you pass the course and obtain your certification, it’s time to put your new skills to work. You can start considering an entry-level position as a new Google Ads specialist or you could take freelance clients in the meantime.

Study your new field 

The digital marketing world is just like any other, and this means that it will continue growing. Because of this, you need to keep track of any new changes so that you stay ahead of your competition. 

Consider blogging 

Blogs are useful when it comes to obtaining new clients. You can consider starting a blog about your Google Ads abilities and knowledge. After creating your blog, don’t forget to create a link to it to put it on your resume for upcoming jobs. 

Develop your own portfolio 

Potential clients will like taking a glimpse of your past jobs. You need to keep a portfolio of your past work and make sure you collect client feedback.

By having positive feedback, you’ll likely get more new clients as a Google Ads specialist, and your experience will increase. 

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