Marketing automation is a concept that is very advanced today, however, many people do not know what it is, how to apply it, what the best tools are today and more.
That is why, in this article, you will find everything you need to automate marketing, with the best tips and tools that you may not have known about.
What is marketing automation?
Also known as Automatic Marketing and as its name indicates, it is about automating the tasks that you can, in order to save on expenses, optimize time and take advantage of the tools of the digital age.
For any marketing expert, it can be tedious to think about doing all the work without taking advantage of tools, many of which are free today.
In addition, not only can they save you many minutes, they can help organize the entire document, make it easier for you to create advertising and propaganda, send thousands of emails in just one click, give you metrics of your reach in publications and more.
That is why, if you do not plan to automate your business, it is very likely that you will soon become obsolete in the face of the competition or simply not have the expected results year after year.
Tools to Marketing Automation
In this section, you will find the best tools to automate marketing for any business, it doesn’t matter if you repair washing machines or sell insurance, we are sure that it will be very useful for anyone.
Design and editing
The vast majority of businesses need to create content for social networks, whether creating posts or attractive images that can capture the attention of those who see it to give them the opportunity to purchase or not purchase the service or product.
About ten years ago, it seemed impossible that these images or videos could be created in just minutes, so we leave you the best tools to automate design marketing below.
canva
You’ve probably heard it already, because many people have left Photoshop and other programs for designers behind for this website or application.
We start by saying that it is easy and intuitive to use, where you can find thousands of templates for posts, ebook covers, photographs and more, where they are updated month after month to offer new alternatives.
However, the best templates or clipart are paid, but you can find good deals for businesses or if you want to pay for a full year.
In short: You can create posts, images or videos in a few minutes, saving you a lot of time and downloading at once for the format you want to use (Facebook, Instagram, etc.).
Without a doubt, one of the best tools to automate marketing that you will find today.
Filmora
Another great alternative if you want to edit videos in minutes, saving you
Keyword search
Keyword search engines are very useful to position yourself organically or so that potential clients can find your service or product simply by searching on Google, Facebook, Twitter, etc.
Discover the best tools to find quality keywords and how to use them correctly.
Keyword Tools.Io
This is a website that will not only offer you the best keywords for Google, but for many applications and social networks widely used today, for example, Tik Tok, Instagram, Facebook and more.
It is easy to use, simply click on the link to go to the page, select the platform or social network where you want to find and write the words with which you would like to position yourself.
For example, if you are selling black sneakers for women, you can search for “black sneakers for women” and the results will appear with the most searches so that your potential customers can find you more easily.
Google Keyword Planner
For a long time, Google has offered a free keyword planner that was used to position in this search engine, we simply have to enter the word or words that we want to focus on and we will obtain a list next to the searches.
We will also obtain metrics about how many users have performed that search per month, whether it has decreased or increased during the year, how much advertisers are paying to position that keyword, among other data of interest.
If you want to open your own website, it is of great importance that you learn to use these tools, so you can organize your content with these keywords and so that they can find you naturally, without paying for more advertising.
Mailing Services
Mailing still continues to offer very good results, since it is as simple as obtaining emails from your clients and keeping them up to date with your services or products through weekly emails.
It is well known that the key to the success of this marketing tool is consistency and discipline when doing it weekly, creating good offers and being creative.
Below, you will find all the tools to do mailing correctly.
Mailchimp
One of the best-known tools for effective mailing and that will save you what used to be at least a few hours of copying and pasting all the emails and creating the content.
This tool does it automatically, you can schedule when to send the emails and you have a total of up to 300 recipients to add, it is very simple and the main reason why companies use it.
It has a paid version to add more recipients and other functions that you will surely love to discover.
ConvertKit
Another tool to send emails to all your subscribers or to those whose email address you have, very useful to offer information, offers or hold seasonal events.
It has other marketing functions that are equally important, but in principle it was 100% dedicated to email marketing in a few steps.
We hope that these tools are very useful to achieve your goals with your company, no matter if it is large or small, we are sure that you will be able to automate marketing and have more time to dedicate to other tasks.
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