Digital Marketing

Digital Marketing

How does AdMob earning work?

Google AdMob for apps

Not many people know about Google AdMob and how beneficial it can be for digital marketing in Australia. If you’re establishing a new business, you need to know how to use this platform correctly.

Because of this, we have prepared an article in which we are going to explain to you how AdMob earning works and how you can utilize it to boost your ad campaign.

What is AdMob? 

Google Admob

AdMob is an advertising platform developed by Google to promote and monetize mobile apps.

This platform works similarly to MoPub because it allows app developers to promote their applications through in-app ads, and monetize these applications by using in-ad advertising and this provides valuable insights via Google Analytics.

Additionally, AdMob is available for Android and iOS devices. An AdMob account connects with an Adwords account to then distribute ads for Android, iOS, and any kind of gaming apps.

By linking AdMob to Adwords, you can develop mobile app install campaigns. Those campaigns are specific to get more people to download an app, and Adwords employs custom targeting, ads, and keywords based on the app ID you use and supplementary information.

AdMob earning process 

Ads are developed and paid for by advertisers who are looking to promote their services or products to app users. Once you make space for ads in an app, AdMob is going to work with advertisers who are paying to display relevant ads to your audience.

Next up, we’re going to explain to you how Google Admob com works:

Google Ad Network 

As one of the biggest global ad networks, AdMob is going to work with thousands of advertisers who are competing for ad space in your app, from the most relevant global brands to the most important start-ups. 

This means higher demands, more relevant ads for your audiences, and more revenue for you. 

Ad mediation 

By casting a broader net by boosting advertiser demand for third-party networks, this platform will do all the heavy lifting to ensure you’re displaying ads from the highest-paying networks and, earning higher CPM (Cost per thousand impressions).

Mixed revenue models 

You can combine your in-app advertising with several revenue sources like IAP (In-app purchases) to create a more balanced and stable source of income. 

Ad formats

Depending on your digital marketing strategy you can deliver specific ads to the right users at the right moment and can continue giving users a marvelous experience while you monetize your app.

You can select from a varied range of formats, like:


These are ads that users can select to engage with in exchange for in-app rewards, such as other lives in a game or bonus points.


Native ads are customized ads that both look and feel like a typical element of the app.


Banner ads are rectangular ads that can be placed at the top or bottom area of the screen. 


Video or static ads displayed at natural breaks or transition points, create more engaging brand experiences without interrupting the app experience.

How to integrate Google AdMob earning into a mobile app 


Integrating an AdMob account into mobile apps is a straightforward procedure and it is critical to improve your monetization efforts. Follow these steps to have a smooth integration:

Create an account 

Start with creating your own Google AdMob account, access the platform, and give all the necessary information to set up your account. 

Set up your app 

The next step is to add your app to your new AdMob account. Provide all the details such as:

  • Name.
  • Platform. 
  • Category. 

AdMob SDK 

To display ads and start your AdMob earning process, you need to download the AdMob SDK. The SDK has the necessary resources and libraries for ad displaying. 

Integrate the SDK to your app 

You’ll need to follow instructions from the platform documentation to integrate SDK into your apps. This traditionally involves adding SDK code to fundamental elements of the applications.

Setting up units 

Another aspect about Google AdMob you need to know is setting up units. Within the platform, you’ll have the option to develop ad units. These units will establish where and how the ads will be displayed in your app.

Now, you’ll have to define ad format, location, and size depending on AdMob guidelines. 

Testing and optimizing 

Before you launch your app with active ads to improve your digital marketing strategy, you need to conduct tests to make sure everything works correctly. Confirm your ads are being displayed perfectly, and clicks or impressions are tracked properly.

Monitor performance 

After you launch your app with the hopes of improving your Google AdMob earning, you have to regularly monitor your ad performance. Use AdMob tools and metrics to study impressions, generated revenue, and other relevant data like clicks.

Based on this information, you’ll have better chances to improve your ad strategy to maximize your earnings. Don’t forget to adhere to this network’s guidelines and policies for a more secure integration and compliance with Google’s politics. 

Try different ad formats 

Now that you’re aware that Google AdMob provides different ad formats, you should start testing between these formats to find the appropriate one for your app and audience. 

Plus, track metrics like click-through rate and fill rate to choose which formats provide better results. 

Improve ad placement 

In addition, test different positions like the footer, top, or between your app’s content in your app to find the most suitable ad placement. Make sure to balance user experience with ad visibility for better results. 

Data tracking 

Lastly, you should employ AdMob’s analytic tools to monitor your ads’ performance. Keep an eye on metrics like:

  • Impressions.
  • Click-through rate.
  • Revenue. 

That way you can uncover new and potential trends. Furthermore, thanks to these insights you will be capable of making smarter choices for further improvements. Moreover, utilize precise demographic, behavior criteria, and interests to display appropriate ads to your potential audience.

Relevance improves the chances of people clicking, boosting both click-through rate and revenue.

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