Digital Marketing

Digital Marketing

Examples of paid media: Improve your business

Paid media

Do you know paid media? They are a good opportunity to improve your business.

In the world of online marketing and business, visibility is key to success. As online competition becomes fiercer, many businesses are turning to paid media strategies to increase their visibility and reach a broader audience.

In this article, we’ll explore examples of paid media and how they can help you improve your business. As you progress with your reading, we will offer you tips to grow your business and be unique among the competition.

What are Paid Media?

Before we dive into specific examples, it’s important to understand what paid media is. These goods that we mention many refer to online advertising in which a company pays for the exposure of its content. This can include ads on search engines, social media, websites, and more.

These resources are an effective way to reach a specific audience and increase the visibility of your business online.

Paid media marketing

In this section we will touch on paid media in marketing, they are nothing more than advertising strategies that help companies.

Through third parties, acquire any advertising medium that stimulates and increases the entry of users into the platform.

Paid digital media examples

It is necessary that you know the paid digital media and those most requested by users; these are:

  • Uses of advertising content through social networks.
  • Pay click (PPC) is a widely used means of increasing profits by simply depending on the advertisement and the click of users.
  • Rely on a sponsor who manages the use of social networks and uploading advertising content very well.

What is shared media all about?

Shared media is a marketing tool that links the user and the brand owner; by which they will work together to create content, upload ideas and promote an article that can increase or improve the business.

Earned digital media and its usefulness

Currently, earned digital media are movements that are useful for driving a specific audience, as is the case of interested users towards advertising that we have already mentioned.

Examples of these would be mentions, advertising posts and suggestions.

What are proper media and what are they for?

It consists of the complete control of social networks or advertising media by the heads of the companies and their work team, without depending on third parties.

Own media is the best initiative to improve your business if you own your brand.

Search Engine Advertising (SEM)

Search engine advertising, often called SEM (Search Engine Marketing), is a classic example of paid media.

Businesses can create ads that will appear in search results when people search for specific keywords related to their business.

Google Ads is one of the most popular platforms for search engine advertising. By choosing the right keywords and optimizing your ads, you can target a highly relevant audience.

Advertising on Social Networks

Social networks such as Facebook, Instagram, Twitter and LinkedIn offer paid advertising opportunities. You can create highly targeted ads to reach specific users based on their location, age, interests, and more.

These ads can be effective in increasing brand awareness, promoting products or services, and driving conversions.

Display Advertising

Display advertising involves creating display ads that are displayed on websites and apps. These ads can be banners, video ads, native ads, and more. Display advertising is effective at creating brand awareness and reaching a wide audience.

Platforms like Google Display Network offer a wide network of websites where you can display your ads.

Video Advertising

Video advertising, especially on platforms like YouTube, has gained popularity in recent years. You can create video ads that play before or during YouTube videos.

This allows you to reach an audience that consumes video content online. Video ads can be informative, creative, and highly engaging.

Advertising in Mobile Applications

With the growth of mobile device usage, mobile app advertising has become an effective strategy.

You can display ads within popular apps to reach users who spend time on their mobile devices. These ads can include banner ads, interstitial ads, and more.

Benefits of Paid Media

Using paid media offers several benefits for your business:

  1. Precise segmentation:You can target a specific audience based on demographic, geographic and interest criteria.
  2. Measurable results:You can track your campaigns and get detailed data on the performance of your ads.
  3. Quick visibility:Paid media can generate results quickly and increase the visibility of your business online.
  4. Budget flexibility:You can adjust your advertising budget according to your needs and available resources.
  5. Greater reach: Reach a global or local audience, depending on your business objectives.


  • Paid media is a valuable tool in any online business’s marketing arsenal.
  • Choosing the right paid media strategy will depend on your business goals and target audience. Combining paid media with organic marketing strategies can be a powerful formula for online success.
  • In short, paid media can help you improve the visibility of your business and reach a wider audience.
  • By taking advantage of examples such as search engine advertising, social media, display, video and mobile applications, you can increase the visibility of your brand and generate positive results for your business.
  • Remember to keep a focus on the quality and relevance of your ads to attract and retain your customers. With the right strategy, paid media can be a profitable investment that drives the growth of your online business.

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