Digital Marketing

Digital Marketing

5 trends in social networks that will mark 2024

Social media

What Will be the Trends in social networks that Will mark 2024? Social networks have played a fundamental role for brands and companies in the last couple of years. With each trend that goes viral, a new opportunity is created to reach a larger audience, increase sales, and achieve goals.

To prepare for the future, here are the social media trends for 2024 that you should join if you want to make a splash within your sector.

What trends will social networks set in 2024?

Do you want to know what the digital marketing trends will be in 2024? Find out below.

1. Snapchat’s new artificial intelligence

Artificial intelligences are having a high level of acceptance in different fields during 2023, so it is no surprise that social networks will begin to benefit from them in different ways.

One of them is the new Chatbot developed by Snapchat, My AI. Users of the social network will be able to communicate with him by asking them questions, and the virtual character will be characterized by giving answers in a matter of seconds, in a very pertinent way.

It is expected that, by 2024, My AI will evolve and offer many more functions, such as exchanging a chat through photos and selfies, something that, on the platform, is not yet possible.

If you are looking for something to implement in your favor for your app, or website, a Chatbot could get you into the game.

2. Augmented reality filters on TikTok

Of course, many of the most significant social media trends for 2024 will be experienced through platforms like TikTok, which has been very strong in the last couple of years.

If you want to make a name for yourself on the platform, it is extremely necessary that you stay up to date with its trends. Which means that it is essential that you are able to offer new content, and formats, to your audience.

With the intention of helping its users be more creative, TikTok offers a large number of special resources for creators and businesses. By 2024 everyone hopes that what will work the most will be augmented reality filters.

It is expected that the ones with the greatest impact will be the comic filters, since it is known that it is the type of content that generates the most comments, and is shared a greater number of times.

Without a doubt, one of the trends in social networks in 2024.

3. Leave a mark on social networks

We are going to a more general field of trends, but we could not pass up the opportunity to share with you the new information provided by a Hootsuite study.

It establishes that brands and manufacturers are increasingly adopting content marketing strategies on social networks that serve to promote themselves and reach a wide audience.

An example of this is the American confectionery brand Stuckey’s, which managed to benefit from exposure on the social network TikTok by scheduling posts every week. By reaching more consumers, the brand increased its online sales by more than 750%.

That is why one of the trends has to do with consistency and perseverance on social networks not only to make a video viral, but to create a community loyal to your brand or company.

4. Invade the Metaverse

Since its announcement, it has been on everyone’s lips, and it is increasingly conquering a greater number of brands. That is why it is predicted that the Metaverse can host some of the best social media trends by 2024.

The Metaverse offers brands unique, novel, and original experiences, which has made it a trend around the world, and it is expected that everyone who wants to make a splash in 2024 will follow it.

There are many brands that are already present in the Metaverse, and are contributing to the development of what was defined as “a special world”, however, there are many more that shyness prevents them from taking the step.

Maybe 2024 will serve as a trigger for everyone to make the full leap to the Metaverse, and content can be created that is increasingly richer and more attractive. If so, wouldn’t you like to be one of the first to arrive?

5. Influencer Marketing Will Take Over Product Onboarding

It’s no secret that online users love to buy, but that doesn’t mean they like to be sold to. Therefore, influencers will no longer be talking directly about products, they will be incorporated into their content in a “natural” way, while discussing captivating topics for their audience.

It is a strategic approach to create curiosity, and inspire the audience to do their own research, which fosters a deeper level of engagement and trust.

When we move away from explicit product recommendations, the power of subtlety can be harnessed. That is why we will now see how influencers integrate products into their narratives, as if they were part of their daily lives.

We’ve already started to see examples of this kind of content, when someone does a skincare routine during a storytime. Or new devices are introduced during travel vlogs.

It is very likely that it will be one of the trends on social networks in 2024.

Which of them will you trust in your social media marketing strategy for 2024?

Of course, there are many other practices that you can keep in mind to enrich any of the strategies you put together based on the trends for 2024 on social networks that you decide to follow.

For example, keep social listening on the rise, to make a difference when it comes to establishing close connections with your audience. Or encouraging customers to share their experiences and become brand advocates, called “user-generated content.”

Likewise, if you decide to work with influencers, you should know that a trend is also being created that is about favoring micro and nano influencers, since working with the largest platforms involves unusual investments.

There is still a good stretch of 2023 to go, but if you get to work, and think about the future of your presence on social networks from now on, you will surely start 2024 on the right foot.

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